Skip to main content
Close-up of a person's eye with black eyeliner and mascara.
Woman with blond hair wearing the Black Eyeliner.
Black pencil with swatch and 'MB' logo on a white background.
Close up of woman with blond hair wearing the Black Eyeliner.
Woman with blonde hair and a white top with black trim wearing the Black Eyeliner.
Close-up photo of a woman with brown hair wearing the Black Eyeliner.
Woman with dark hair and blue eyes wearing the Black Eyeliner.
Close-up of a person's eye with black eyeliner and mascara.
Woman with blond hair wearing the Black Eyeliner.
Black pencil with swatch and 'MB' logo on a white background.
Close up of woman with blond hair wearing the Black Eyeliner.
Woman with blonde hair and a white top with black trim wearing the Black Eyeliner.
Close-up photo of a woman with brown hair wearing the Black Eyeliner.
Woman with dark hair and blue eyes wearing the Black Eyeliner.
Close-up of a person's eye with black eyeliner and mascara.
Woman with blond hair wearing the Black Eyeliner.
Black pencil with swatch and 'MB' logo on a white background.
Close up of woman with blond hair wearing the Black Eyeliner.
Woman with blonde hair and a white top with black trim wearing the Black Eyeliner.
Close-up photo of a woman with brown hair wearing the Black Eyeliner.
Woman with dark hair and blue eyes wearing the Black Eyeliner.
Close-up of a person's eye with black eyeliner and mascara.
Woman with blond hair wearing the Black Eyeliner.
Black pencil with swatch and 'MB' logo on a white background.
Close up of woman with blond hair wearing the Black Eyeliner.
Woman with blonde hair and a white top with black trim wearing the Black Eyeliner.
Close-up photo of a woman with brown hair wearing the Black Eyeliner.
Woman with dark hair and blue eyes wearing the Black Eyeliner.

Velvet Eyeliner: Black

A soft black that delivers bold definition.

Ultra-creamy and deeply pigmented, it glides smoothly along the lash line and is suitable for use on the waterline.

Designed for mature eyes, it applies smoothly without tugging, skipping, or settling. Blends into a soft, smoky finish and stays comfortably in place.

$25.00
Teal squiggle on a white background

Ultra-Creamy Soft Texture

Teal geometric shapes on a white background

Intense Color Payoff 

Teal icon of a pen on a beige background

Built-in angled brush

Teal eye icon on a beige background

Waterline-safe 

Clock icon with a teal clock face on a white background

Long-lasting Formula

Teal outline of a rabbit face on a white background

Cruelty Free & Vegan

Created to flatter mature eyes. This eyeliner combines a silky glide with rich, stay-put pigment.

Its ultra-creamy texture is easy to blend for a softer look, yet delivers bold definition that lasts all day.

Gentle, effortless and made for eyes that have seen it all.

Apply along the lash line for definition, or
use on the waterline to enhance the look of fuller lashes.

For a soft, smoky effect, blend with the accompanying angled brush or your fingertip before the formula sets.

This is for you if…
- You find most eyeliners tug, skip, or drag on your lids.
- You want definition without harshness.
- You like a creamy pencil that blends easily before setting.



This is not for you if…
- You prefer a stiff, dry pencil with maximum precision.
- You only wear liquid liner and sharp graphic looks.
- You want an eyeliner that is completely waterproof.
- You don't enjoy blending or smudging your liner before it sets

For the smoothest application:
Apply to clean, dry skin. If you use eye cream, allow it to fully absorb before applying liner. Because this is a kajal formula, applying it over too much hydration can make it more prone to smudging and reduce wear time.

For a soft, effortless look
Apply along the lash line and gently blend with the built-in angled brush before the formula sets.

For longer wear
If you have watery eyes or oily lids, lightly set the liner with a coordinating eyeshadow. You can also dust a small amount of translucent powder through the crease area to help prevent transfer.

Keep it capped
Always replace the cap securely after use to keep the formula creamy, smooth, and performing at its best.

Dimethicone, CI 77499 (Iron Oxides), Synthetic Wax, Mica, Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77510 (Ferric Ferrocyanide), Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Panthenol, Isoceteth-10

  • 5 stars: 51 (94%)
  • 4 stars: 2 (4%)
  • 3 stars: 0 (0%)
  • 2 stars: 1 (2%)
  • 1 star: 0 (0%)
D
Diane M Palumbo

I recently bought two of the new eye liners from Mature Beauty. I loooove these liners. They are velvety soft and don't transfer to your eye lid. I always have that problem but not with these liners. I bought the Black and the Steele Grey liners. The steel grey is gorgeous.
I have hazel eyes and when I wear the steel grey liner by eyes look dark blue!!!
What in the world!!!
I had girls at work say to me, "Diane, I didn't know you have blue eyes!" I said neither did I!!!!
I will definitely be buying these liners again. If you can, you should try them for yourself. Each liner comes with an angled brush on the end for perfect smugging application.
Gabi did a great job designing these liners.
God Bless and continued success 💕

D
Deborah Musbach

Love the smooth texture of the liner and staying power. My new favorite!

S
Shelia Power

Love, love, love this eyeliner. This is by far the best I have ever used. Glides on smoothly and stays put even in the heat of the day at almost 100 degree weather. Colors are so beautiful! Thank you Gabi for creating such a wonderful product. Can’t wait for the new colors!

D
Deb Oetken

Best eyeliner I have ever used! Highly pigmented and so easy to apply. Glides on like BUTTAH!!!

T
Theresa

Absolutely love this product anxiously awaiting more colors a green and plum would be amazing for fall! I was a victoria beckham eyeliner stand now im left finding myself reaching for both wow great problem to have! 👏🏼

N
Newsletter Subscriber

It goes on so easily and once it sets it stays on all day. Highly recommend!

J
Jamie Subscriber

THIS LINER IS A GAME CHANGER.
Before Mature Beauty: I had a different black gel liner that I bought because I had seen several YouTube tutorials saying to use gel liner to drag and smudge the line for a softer look and an easier wing. Well, I could NOT get that other liner to work. It would NOT apply in a clean, smooth line. It skipped and I had to try to blend out little patches into a smooth line. It was a constant stuggle that never gave me the results I had seen online.
ENTER Mature Beauty: NO MORE PROBLEMS with my liner! THIS is what I imagined when I tried that other liner. I first ordered the Dark Brown Velvet Eyeliner because I thought I should be responsible and use the other black liner before getting the black from Mature Beauty. Well, after using the Dark Brown and LOVING IT, I couldn't bring myself to use up the old stuff and bought this black one to replace it. There's no going back to the "old way" for me!

C
Camille Kyle

These are the best eyeliner I've ever used

A
Anonymous

I have bought them all and they are perfection. I wrote a more in depth review on the brown eyeliner. There is nothing better out there in my opinion. I also love that Gabi makes it that you can save with your order and you can get the sharpener.

D
Denise Gann

Love,Love,LOVE this eyeliner! So smooth and beyond easy to apply. The color and texture of the liner is so rich and beautiful. I must say I was skeptical at first because it’s not waterproof, so I thought it was going to run or just disappear after a short time, but it does not. It stays on and looks great all day or night.

A
Anonymous

I love this liner! It goes on so smoothly and it’s great for my maturing eyes.

G
Gloria

First I am so impressed with customer service. I originally ordered 2 colors, one of which was too glittery for me. They were so helpful! I have to say that I just love the color intensity and they are creamy. I have found that if I don't use the brush that comes with it to apply to my lash line (top & bottom) I do get transfer and smudging.

A
Anita Shenian

This black eyeliner will not come off once set. Very long-lasting and smooth application.

C
Christina Stratman

Glides on so easily and is highly pigmented. I love the brush on the other end, too - it works perfectly to smooth the line. I have the black and steel grey. Would love to see a charcoal, emerald green and/or deep purple!

A
Anonymous

I’ve never raved about an eyeliner…but I will about this one. Possibly the smoothest eyeliner I’ve ever used and absolutely the first time I’ve ever been able to extend the line beyond the corner of my eye. That brush makes all the difference. I’m totally thrilled.

N
Nanda Muller

Great pigmentation and smooth application. Very pleasantly surprised with my purchase.

M
Mandy K.

So easy & almost effortless. Blends & smokes out easily for a subtle or intense smoky eye. But it does set down nicely. The black is classic & rich - perfect for a more intense, glamourous look.

B
Brenda

So elegant and sassy!

D
Dawn

All of the colors are beautiful and easy to blend once you get the hang of it. The brush on the end is different than what I'm used to but was easy to adapt to. Really nice pigmentation and high quality. Highly recommend!

C
Cherokee Blake

Love the ease of application. The formula is great. Would like a little longer wear time. It's still on after 8 hours but faintly.

S
Sheryl A Barrette

Smooth, easy to apply, blends out like a dream!

R
Rita Hirsch

it glides in so beautifully!

S
Sheryl

Glides on nicely. Good colors.

T
Tasha Mettura

Gabi, you knocked it out of the park with these eyeliners. They are so creamy, easy to blend, and glide on like a dream. I used your suggestion of setting the eyelid with loose powder first and these eyeliners do not budge.
I love this black. It’s not too harsh. Even in my 20’s, I wasn’t comfortable wearing black eyeliner. Perhaps because I wasn’t good at applying eyeliner. But your eyeliners are foolproof. I can’t wait to see what you come up with next!

T
Theresa Tomasello

It’s the best for eyeliner! It’s glides on and stays on. I will look no more for the perfect eyeliner.

C
Cheryl Leslie

Beautiful

G
G.S.

I really wanted to love this eyeliner because I love Gabi, the channel, and the overall presentation of the product. The packaging was beautiful, and it felt very high-end when I opened it. I also loved that it came with an angled brush, which made application easy.

The black color is rich and flattering, and it glides on very smoothly. Unfortunately, it just didn’t perform well for me throughout the day. It never seemed to fully set, and I ended up with raccoon eyes from smudging. When I tried setting it with eyeshadow, it still transferred and seemed to settle into the fine lines under my eyes.

I have dry skin, so I was surprised by how much it moved on me. I wanted this product to work because there is so much to like about it, but in the end it just wasn’t the right formula for me. I’m glad I tried it, but I wouldn’t repurchase.

K
Karen Litz

Goes on smooth and stays there!

D
Dana Schommer

Beautiful formula!

A
Anonymous

A real nice black that would work nicely on all skin tones.

A
Anonymous

So smooth and easy to apply. The best eye liner I have tried!