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Neutral Necessities swatch. Black on top, Chocolate Brown in the middle, and Dark Brown on the bottom with the MB Logo centred.
Three makeup pencils with gold accents labeled 'MATURE' on a white background. Black, Chocolate Brown, and Dark Brown from left to right.
Woman with close-up of eye and eyebrow, showing black eyeliner.
Close-up of a woman's face with a focus on her eye, showing dark brown color.
Close-up of a woman's eye with a chocolate brown color.
Swatches of black, chocolate brown, and dark brown eyeliner  on 3 different skin tones.
Neutral Necessities swatch. Black on top, Chocolate Brown in the middle, and Dark Brown on the bottom with the MB Logo centred.
Three makeup pencils with gold accents labeled 'MATURE' on a white background. Black, Chocolate Brown, and Dark Brown from left to right.
Woman with close-up of eye and eyebrow, showing black eyeliner.
Close-up of a woman's face with a focus on her eye, showing dark brown color.
Close-up of a woman's eye with a chocolate brown color.
Swatches of black, chocolate brown, and dark brown eyeliner  on 3 different skin tones.
Neutral Necessities swatch. Black on top, Chocolate Brown in the middle, and Dark Brown on the bottom with the MB Logo centred.
Three makeup pencils with gold accents labeled 'MATURE' on a white background. Black, Chocolate Brown, and Dark Brown from left to right.
Woman with close-up of eye and eyebrow, showing black eyeliner.
Close-up of a woman's face with a focus on her eye, showing dark brown color.
Close-up of a woman's eye with a chocolate brown color.
Swatches of black, chocolate brown, and dark brown eyeliner  on 3 different skin tones.
Neutral Necessities swatch. Black on top, Chocolate Brown in the middle, and Dark Brown on the bottom with the MB Logo centred.
Three makeup pencils with gold accents labeled 'MATURE' on a white background. Black, Chocolate Brown, and Dark Brown from left to right.
Woman with close-up of eye and eyebrow, showing black eyeliner.
Close-up of a woman's face with a focus on her eye, showing dark brown color.
Close-up of a woman's eye with a chocolate brown color.
Swatches of black, chocolate brown, and dark brown eyeliner  on 3 different skin tones.

The Neutral Necessities

The Neutral Necessities collection features three essential shades: Black, Dark Brown, and Chocolate Brown.

Timeless neutrals designed for polished, effortless definition, perfect for everyday wear.

$63.75
$75.00
Teal squiggle on a white background

Ultra-Creamy Soft Texture

Teal geometric shapes on a white background

Intense Color Payoff 

Teal icon of a pen on a beige background

Built-in angled brush

Teal eye icon on a beige background

Waterline-safe 

Clock icon with a teal clock face on a white background

Long-lasting Formula

Teal outline of a rabbit face on a white background

Cruelty Free & Vegan

Created to flatter mature eyes. This eyeliner combines a silky glide with rich, stay-put pigment.

Its ultra-creamy texture is easy to blend for a softer look, yet delivers bold definition that lasts all day.

Gentle, effortless and made for eyes that have seen it all.

Apply along the lash line or waterline for definition and to enhance the appearance of fuller lashes. All shades in this set are suitable for waterline use.


For a soft, smoky effect, blend with the accompanying angled brush or your fingertip before the formula sets.

This is for you if…
- You find most eyeliners tug, skip, or drag on your lids.
- You want definition without harshness.
- You like a creamy pencil that blends easily before setting.



This is not for you if…
- You prefer a stiff, dry pencil with maximum precision.
- You only wear liquid liner and sharp graphic looks.
- You want an eyeliner that is completely waterproof.
- You don't enjoy blending or smudging your liner before it sets

For the smoothest application:
Apply to clean, dry skin. If you use eye cream, allow it to fully absorb before applying liner. Because this is a kajal formula, applying it over too much hydration can make it more prone to smudging and reduce wear time.

For a soft, effortless look
Apply along the lash line and gently blend with the built-in angled brush before the formula sets.

For longer wear
If you have watery eyes or oily lids, lightly set the liner with a coordinating eyeshadow. You can also dust a small amount of translucent powder through the crease area to help prevent transfer.

Keep it capped
Always replace the cap securely after use to keep the formula creamy, smooth, and performing at its best.

Black
Ingredients:
Dimethicone, CI 77499 (Iron Oxides), Synthetic Wax, Mica, Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77510 (Ferric Ferrocyanide), Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Panthenol, Isoceteth-10

Dark Brown
Ingredients:
Dimethicone, CI 77499 (Iron Oxides), Synthetic Wax, Silica, Stearyl Dimethicone, CI 77491 (Iron Oxides), Mica, Caprylic/Capric Triglyceride, CI 77492 (Iron Oxides), Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Panthenol, Isoceteth-10



Chocolate Brown
Ingredients:
Dimethicone, Synthetic Wax, Mica, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, CI 77492 (Iron Oxides), Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10