Skip to main content
Close-up of a human eye with long black eyelashes and steel gray eyeliner, showing the iris and eyebrow in detail.
Close-up of a woman's face with a soft smile wearing Steel Gray Eyeliner.
Woman's face with Steel Gray Eyeliner applied.
Gray pencil with swatch and 'MB' logo on a white background.
A black cosmetic pencil with a steel gray tip, shown alongside a sharpener with gold lettering and pencil sharpening, all arranged on a light beige background.
Woman's face with Steel Gray Eyeliner Applied.
Close-up of a woman with her hands on her face, wearing Steel Gray Eyeliner.
Close up of woman's face with the Steel Gray Eyeliner applied.
Headshot of woman with the Steel Gray Eyeliner applied.
Close-up of a human eye with long black eyelashes and steel gray eyeliner, showing the iris and eyebrow in detail.
Close-up of a woman's face with a soft smile wearing Steel Gray Eyeliner.
Woman's face with Steel Gray Eyeliner applied.
Gray pencil with swatch and 'MB' logo on a white background.
A black cosmetic pencil with a steel gray tip, shown alongside a sharpener with gold lettering and pencil sharpening, all arranged on a light beige background.
Woman's face with Steel Gray Eyeliner Applied.
Close-up of a woman with her hands on her face, wearing Steel Gray Eyeliner.
Close up of woman's face with the Steel Gray Eyeliner applied.
Headshot of woman with the Steel Gray Eyeliner applied.
Close-up of a human eye with long black eyelashes and steel gray eyeliner, showing the iris and eyebrow in detail.
Close-up of a woman's face with a soft smile wearing Steel Gray Eyeliner.
Woman's face with Steel Gray Eyeliner applied.
Gray pencil with swatch and 'MB' logo on a white background.
A black cosmetic pencil with a steel gray tip, shown alongside a sharpener with gold lettering and pencil sharpening, all arranged on a light beige background.
Woman's face with Steel Gray Eyeliner Applied.
Close-up of a woman with her hands on her face, wearing Steel Gray Eyeliner.
Close up of woman's face with the Steel Gray Eyeliner applied.
Headshot of woman with the Steel Gray Eyeliner applied.
Close-up of a human eye with long black eyelashes and steel gray eyeliner, showing the iris and eyebrow in detail.
Close-up of a woman's face with a soft smile wearing Steel Gray Eyeliner.
Woman's face with Steel Gray Eyeliner applied.
Gray pencil with swatch and 'MB' logo on a white background.
A black cosmetic pencil with a steel gray tip, shown alongside a sharpener with gold lettering and pencil sharpening, all arranged on a light beige background.
Woman's face with Steel Gray Eyeliner Applied.
Close-up of a woman with her hands on her face, wearing Steel Gray Eyeliner.
Close up of woman's face with the Steel Gray Eyeliner applied.
Headshot of woman with the Steel Gray Eyeliner applied.

Velvet Eyeliner: Steel Gray

A cool-toned gray with a delicate shimmer that softly defines with a modern edge.

Especially flattering on salt and pepper hair, it offers a sophisticated alternative to black and brown.

Ultra-creamy and smooth, it glides on easily, blends into a soft, smoky finish, and wears comfortably throughout the day.

 

$25.00
Teal squiggle on a white background

Ultra-Creamy Soft Texture

Teal geometric shapes on a white background

Intense Color Payoff 

Teal icon of a pen on a beige background

Built-in angled brush

Clock icon with a teal clock face on a white background

Long-lasting Formula

Teal outline of a rabbit face on a white background

Cruelty Free & Vegan

Created to flatter mature eyes. This eyeliner combines a silky glide with rich, stay-put pigment.

Its ultra-creamy texture is easy to blend for a softer look, yet delivers bold definition that lasts all day.

Gentle, effortless and made for eyes that have seen it all.

Apply along the lash line for definition and to enhance the look of fuller lashes.

For a soft, smoky effect, blend with the accompanying angled brush or your fingertip before the formula sets.

This shade is designed for lash line application only and should not be used on the waterline.

This is for you if…
- You find most eyeliners tug, skip, or drag on your lids.
- You want definition without harshness.
- You like a creamy pencil that blends easily before setting.



This is not for you if…
- You prefer a stiff, dry pencil with maximum precision.
- You only wear liquid liner and sharp graphic looks.
- You want an eyeliner that is completely waterproof.
- You don't enjoy blending or smudging your liner before it sets

For the smoothest application:
Apply to clean, dry skin. If you use eye cream, allow it to fully absorb before applying liner. Because this is a kajal formula, applying it over too much hydration can make it more prone to smudging and reduce wear time.

For a soft, effortless look
Apply along the lash line and gently blend with the built-in angled brush before the formula sets.

For longer wear
If you have watery eyes or oily lids, lightly set the liner with a coordinating eyeshadow. You can also dust a small amount of translucent powder through the crease area to help prevent transfer.

Keep it capped
Always replace the cap securely after use to keep the formula creamy, smooth, and performing at its best.

Dimethicone, Mica, Synthetic Wax, CI 77499 (Iron Oxides), Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, CI 77891 (Titanium Dioxide), Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, CI 77000 (Aluminium Powder), Dimethicone/Vinyl Dimethicone Crosspolymer, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77510 (Ferric Ferrocyanide), Helianthus Annuus (Sunflower) Seed Oil, CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), Allantoin, Panthenol, Isoceteth-10

  • 5 stars: 71 (92%)
  • 4 stars: 4 (5%)
  • 3 stars: 2 (3%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous

Easy to apply, great colour.

C
Catherine Pilkey

Easy to use and has staying power

A
Adriana Calderon

This entire eyeliner brand is exceptional! I own all the colors released so far and love them in a way I have never loved makeup before. I feel like they were created for me. I am over 50 and could no longer get eyeliners I wore for years to go on my lids without the skipping and jumping. That is not the case with the Mature Beauty liners- they glide on like silk! And they blend so easily and stay on all day. The sharpener is also spot on! I’ve received so many compliments, and I feel great about my eyes again. Thank you, Gabi, for this amazing product. I can’t wait for the new colors. I’ll be buying them for myself and my two besties for Christmas!!

T
Trish

I love the formula of these liners. They’re pigmented and highly manipulable, then they set in place. The colour Steel Grey is my favourite cool tone. It looks great with my mossy green hazel eyes.

A
Anonymous

Love everything about this

S
Shelia Power

This is the best eyeliner I have ever used. Glides on smoothly and stays put. Beautiful color!

I
Irene

Phenomenal product and looking forward to future products Gabi!

N
Natalie LeBlanc

Beautiful texture….glides smoothly onto eye, and stays in place all day.
Love the Steel Gray shade with my baby blues.

B
Bonnie

Not as blue or shimmery as the pic. Its much nicer than that. The color is more neutral than shown. I really like it.

M
Marnie Smith

Absolutely exquisite quality and colour. Perfect grey shimmer for my salt and pepper hair colour. Was afraid it would be too blue as I'm very fair butt it's actually a wonderful balanced colour. The quality of the bush is amazing. Wish I could give 10 stars....love it!

P
Pamela Bauder

I wanted this new shade of liner for my grandsons wedding and it arrived on time! Goes on smoothly and smudges perfectly with the brush. I Love it! Thankyou!

A
Anonymous

Really love the eyeliner. To be honest, I even didn't expect that quality. I'm comparing with very famous, well known brands. This eyeliner stays the whole day with just a bit of smudging off. I am pleasantly impressed. Please make more colors! I would love to have dark blue/navy, dark olive with and without sparkles. Thank you so much for a great product!

A
Anonymous

Best eyeliner I’ve ever purchased and I’ve tried them all.

L
Leslie Hooper

So very smooth and easy to use. Love the color gray!

A
Anonymous

I was able to use one of the pencils once. The second pencil had no tip
when I removed the cover. I had to sharpen the second one.
I like that the pencil color is soft and can be seen on the eye. My eyes are small and I have to inspect for smudging. I only use pencil on my lower lid.
I would like to know if you plan to make a navy blue color.

P
Paula

Fabulous eyeliners. So soft - no tugging atxall, yet tgey set down and last. The component itself is lovely - the lid is designed not to be able to pushed on so tight as to damage the pencil, and the brush isxs nice touch. I got the grey one snd the bronze one - both beautiful. Pricey, yes, but worth it!

C
Camille Kyle

Each color gets better and better

A
Anonymous

Love this color, applies beautifully. I’ve had other grey pencils that I’ve not been impressed with, this one is perfect ❤️

M
Mary Bisagno

I purchased gray and chocolate brown. They are exactly as promised. They glide on smoothly, they stay on all day. The color is great. The gray is an excellent option if you’re like me and just look too harsh with a black eyeliner. I love them. I will repurchase. Thank you, Gabi. 💜

N
Newsletter Subscriber

The liners go on so smoothly. It really helps with mature eyelids. Can’t wait to see what comes next.

L
LucyW

Lovely colour and excellent wear x

D
Denise R Antoine

When I bought one of these, I decided to buy 2 and picked this color to go with my Salt and Pepper Hair. Love it! Can't begin to say how happy I am with these products. The brush on the end of the eyeliner is a great addition. Use it every time I apply. It's a 10!

A
Anonymous

I have not used it yet.. I got multiple colours so looking fwd to trying it out. The dark brown and black are 11 out of 10,I prefer them now to VB ones.

M
Mary

Gabi,
These new velvet eyeliners are simply, the best.
They go on like butter and then stay put. So beautiful!
Love the design of the pencil as well, easy to do the wing on my almost 65 year old eyes. I have been learning from your tutorials for quite awhile now and so appreciate you and your skills.
So cool to see Audrey on your Mature Beauty website. Know her from working together years ago. She is still beautiful!
Keep up the great work. 👍🥰
Mary

J
Jan Kelley

Fabulous liner. Smooths onto my lid and waterline, sets and doesn’t move. It doesn’t smudge, smear or flake. I’m in love!

D
Deborah

Unusual but very useful color. This has amazing staying power!

P
Patricia Bartosik

Love the pencil

G
Geri

These are the best eyeliners.

K
Krista Romero

The absolute BEST eyeliner I have ever purchased! I LOVE 💕 the brush on every pencil! I will NEVER go back to any other liner!! I wish Gabi and Mature Beauty much success❣

J
Jody

LOVE THIS COLOUR!! Glides on smoothly and as thick or as thin as you like? I feel like I’m wearing very high end makeup! I often go without eyeshadow so these are PERFECTION🙏
Looking forward to more products from you‼️

P
P.V.

They are smazing!!

H
Heidi Bilas

Unique colour, beautiful

C
Cherie

Silky smooth application that doesn't wander and create raccoon eyes. I love this!